Playground →
Ross Stores sits at the top of Skechers' neighbor set at 0.91 — a department-store retailer, not another footwear brand — and that cross-kind opening sets the tone for the entire top 10.
The shape is broad: no single neighbor dominates, and the scores descend gradually from Ross Stores (0.91) through Manchester United (0.88), FIFA.com (0.87), UEFA Champions League (0.87), and Jack in the Box (0.86). Tallying the subcategories across the top 10 reveals two distinct clusters pulling in parallel: football (soccer) organizations and athletes — Manchester United, FIFA.com, UEFA Champions League, Zlatan Ibrahimović (0.86) — and quick-service restaurants — Jack in the Box, Del Taco (0.85), Chuck E. Cheese's (0.85). Vans (0.82) is the only other footwear brand in the top 10, appearing near the bottom of the set rather than at the top. The center entity's own subcategory is nearly absent from its nearest neighbors — the audience shape is defined far more by global football fandom and value-oriented dining than by footwear peers.
That combination — discount retail, soccer properties, and QSR chains — points to an audience whose overlap with Skechers is driven by broad, everyday-consumption patterns rather than category loyalty.
