Skratch Audience Graph • Social Signal

Skratch's top 10 neighbors are a dense cluster of golf athletes, golf media, and golf organizations — a same-kind-and-same-sport pattern with almost no deviation across the set.

The shape is flat: scores run from 0.96 down to 0.91 with no single dominant neighbor and no sharp drop-off. Max Homa leads at 0.96, followed closely by No Laying Up at 0.94 — the one other website in the top 10 — and Phil Mickelson at 0.94. Brooks Koepka (0.93) and Justin Thomas (0.93) continue the run of tour athletes, with The Masters (0.92) and Rory McIlroy (0.92) close behind. Jordan Spieth (0.92), PGA Tour (0.92), and Jason Dufner (0.91) round out the set.

By subcategory, seven of the ten neighbors are Athletes, one is a Sporting Event (The Masters), one is a Sports League (PGA Tour), and one is a Website (No Laying Up). Every single neighbor is golf-specific. There are no TV channels, no brands, no journalists, and no non-golf entities anywhere in the top 10 — a degree of category concentration that is notable even within a flat shape.

The flat, golf-saturated cluster indicates an audience whose composition is tightly defined by the sport itself, with no meaningful pull from adjacent sports media or general interest content.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/skratch

{ "handle": "skratch", "title": "Skratch", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "skratch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "maxhoma23", "title": "Max Homa", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9577, "drivers": [ "A05", "J03", "A01", "B03", "C01" ] }, { "handle": "nolayingup", "title": "No Laying Up", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9408, "drivers": [ "A05", "J03", "A01", "C01", "J01" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9398, "drivers": [ "A05", "J03", "A01", "B03", "Q01" ] }, { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9346, "drivers": [ "A05", "J03", "A01", "B03", "P02" ] }, { "handle": "justinthomas34", "title": "Justin Thomas", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9281, "drivers": [ "A05", "J03", "B03", "A01", "Q01" ] }, { "handle": "themasters", "title": "The Masters", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.9244, "drivers": [ "A05", "J03", "A01", "P02", "B03" ] }, { "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9233, "drivers": [ "A05", "J03", "P02", "C01", "A01" ] }, { "handle": "jordanspieth", "title": "Jordan Spieth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.923, "drivers": [ "A05", "J03", "A01", "Q01", "E03" ] }, { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9224, "drivers": [ "A05", "J03", "Q01", "B03", "C01" ] }, { "handle": "jasondufner", "title": "Jason Dufner", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9142, "drivers": [ "A05", "J03", "P02", "B03", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/skratch

Skratch

Nearest neighbors by audience shape

Raw data