Playground →
CarMax sits at the top of Sky Zone's similarity graph at 0.85 — an automotive dealership as the nearest neighbor to a trampoline park is the defining structural surprise here. The shape is two-peak: CarMax (0.85) and Crunch fitness centers (0.84) form two distinct poles, with the remaining eight neighbors trailing in a tighter band below.
The top 10 span five different categories — Automotive, Fitness & Wellness, Apparel, Entertainment & Leisure, and Retail — with no single subcategory dominating. Destination XL (0.84, Men's Apparel) and Maintenance & Repair Services (0.84) sit just behind the two leaders, followed by Entertainment Centers (0.82) and Bob's Discount Furniture (0.82). Only two of the top 10 share Sky Zone's own subcategory — Entertainment Centers at 0.82 and Bowlero at 0.79 — meaning the majority of the audience shape is defined by categories entirely outside leisure and entertainment. The cross-kind pattern is the dominant finding: automotive services, a gym chain, and men's apparel retailers collectively outrank Sky Zone's closest category peers. Jared The Galleria of Jewelry (0.80) and La-Z-Boy (0.79) round out the top 10, reinforcing the mix of considered-purchase retail that characterizes this neighbor set.
The two-peak structure — one pole in automotive/retail, one in fitness — suggests Sky Zone's audience composition resembles that of brick-and-mortar, considered-purchase brands more than it does other entertainment venues.
