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Sky News

Marketing Channels
News Publishers
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At 0.95, Sky News Breaking pulls so far ahead of every other neighbor that the top 10 reads less like a competitive field and more like a single dominant signal with a trailing cluster behind it.

The shape is a clear spike. After Sky News Breaking, the next tier — Channel 4 News at 0.88, BBC News (UK) at 0.85, and The Independent at 0.83 — forms a coherent block of UK news publishers and broadcast channels. Daily Mail Online at 0.83 and The Times at 0.82 extend that cluster further. Five of the top 10 neighbors carry the News Publishers subcategory, making same-kind overlap the dominant structural feature of this graph.

The cross-kind entries are where the picture gets more specific. Two Government organizations appear in the top 10: UK Prime Minister at 0.85 and Justice Department at 0.84. Their presence — alongside Department of State at 0.83 — suggests the audience that follows Sky News also tracks official government accounts closely, a pattern that cuts across national boundaries (UK and US institutions both appear). Penguin Books UK at 0.81 is the lone non-news, non-government entry in the top 10, and the only brand subcategory represented.

The overall shape describes an audience tightly organized around news consumption and civic institutions, with Sky News Breaking functioning almost as a structural twin rather than a mere neighbor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "skynews", "title": "Sky News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "skynews", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "skynewsbreak", "title": "Sky News Breaking", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9512, "drivers": [ "K02", "A02", "F04", "Q01", "G03" ] }, { "handle": "channel4news", "title": "Channel 4 News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8769, "drivers": [ "G03", "A02", "G01", "K02", "Q01" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8508, "drivers": [ "A02", "K02", "G01", "G03", "J02" ] }, { "handle": "10downingstreet", "title": "UK Prime Minister", "category": "Organizations", "subcategory": "Government", "similarity": 0.8488, "drivers": [ "A02", "G01", "G03", "J02", "K02" ] }, { "handle": "thejusticedept", "title": "Justice Department", "category": "Organizations", "subcategory": "Government", "similarity": 0.8395, "drivers": [ "A02", "K02", "G03", "G01", "F04" ] }, { "handle": "independent", "title": "The Independent", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8337, "drivers": [ "A02", "G01", "G03", "Q01", "I01" ] }, { "handle": "mailonline", "title": "Daily Mail Online", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8316, "drivers": [ "A02", "G03", "K02", "G01", "J02" ] }, { "handle": "statedept", "title": "Department of State", "category": "Organizations", "subcategory": "Government", "similarity": 0.8278, "drivers": [ "A02", "G03", "G01", "F04", "K02" ] }, { "handle": "thetimes", "title": "The Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8185, "drivers": [ "A02", "G03", "G01", "Q01", "J02" ] }, { "handle": "thesun", "title": "The Sun", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8177, "drivers": [ "K02", "Q01", "A02", "Q02", "L02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: