Sky News Breaking Audience Graph • Social Signal

Across the top 10 neighbors, no single entity dominates — Sky News Breaking's audience shape is genuinely broad, with seven of the ten neighbors scoring between 0.77 and 0.95 and no sharp drop-off separating the field.

Similarity here measures how closely two entities' audiences resemble each other in composition. Sky News is the strongest pull at 0.95, a gap above the rest that reflects the obvious structural relationship between a parent brand and its breaking-news feed. After that, the top 10 spread across several subcategories: Channel 4 News (0.84, TV Channels) and BBC News (UK) (0.79, News Publishers) anchor a British news-media cluster, while UK Prime Minister (0.81) and Justice Department (0.79) represent Government — two U.S. and UK institutional accounts whose audiences track closely with news-alert consumers. The remaining positions include Penguin Books UK (0.79, Book Publishers), Daily Mail Online (0.78), The Independent (0.78), The Sun (0.78), and The Telegraph (0.77) — all News Publishers. Six of the ten neighbors share Sky News Breaking's own News Publishers subcategory; the cross-kind entries are two Government accounts, one TV Channel, and one Book Publisher. The presence of Penguin Books UK alongside institutional government accounts suggests the audience extends beyond reactive news-scrollers into a more editorially engaged, civically attentive readership.

The broad shape, with no structural spike and a compressed score range across the top 10, points to an audience that is wide rather than niche — one that distributes its attention across the full landscape of British public-interest media and institutions.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/skynewsbreak

{ "handle": "skynewsbreak", "title": "Sky News Breaking", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "skynewsbreak", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "skynews", "title": "Sky News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9512, "drivers": [ "K02", "A02", "F04", "Q01", "G03" ] }, { "handle": "channel4news", "title": "Channel 4 News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.841, "drivers": [ "A02", "G03", "G01", "K02", "Q01" ] }, { "handle": "10downingstreet", "title": "UK Prime Minister", "category": "Organizations", "subcategory": "Government", "similarity": 0.8076, "drivers": [ "A02", "G01", "G03", "J02", "K02" ] }, { "handle": "bbcnews", "title": "BBC News (UK)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7921, "drivers": [ "A02", "K02", "G03", "J02", "G01" ] }, { "handle": "thejusticedept", "title": "Justice Department", "category": "Organizations", "subcategory": "Government", "similarity": 0.7893, "drivers": [ "A02", "K02", "F04", "G03", "G01" ] }, { "handle": "penguinukbooks", "title": "Penguin Books UK", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.7851, "drivers": [ "A02", "J02", "G01", "G03", "Q01" ] }, { "handle": "mailonline", "title": "Daily Mail Online", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7811, "drivers": [ "A02", "G03", "J02", "K02", "G01" ] }, { "handle": "independent", "title": "The Independent", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7791, "drivers": [ "A02", "G03", "G01", "I01", "E06" ] }, { "handle": "thesun", "title": "The Sun", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7751, "drivers": [ "K02", "Q01", "A02", "Q02", "L02" ] }, { "handle": "telegraph", "title": "The Telegraph", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7723, "drivers": [ "A02", "G03", "G01", "J02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/skynewsbreak

Sky News Breaking

Nearest neighbors by audience shape

Raw data