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Slack

Brands
Technology
Playground →Docs

Slack's top 10 nearest neighbors are dominated by tech-media publications and developer-facing platforms — a tight, coherent cluster with no single standout pulling away from the rest.

The shape is flat: scores run from 0.97 (WIRED) down to 0.96 (Co.Design), a spread of less than one percentage point across all ten neighbors. That compression means no single entity defines the audience shape — the whole cluster defines it together. By subcategory, the mix breaks down as: Websites (five neighbors — The Verge, Medium, TechCrunch, Product Hunt, Co.Design), Blogs (two — Wirecutter, Gizmodo), Magazines (one — WIRED), and Technology brands (two — Stripe, Ars Technica is a Website). Correcting the tally: Websites dominate at five, Blogs at two, Magazines at one, and Technology brands at two (Stripe and one other). The center entity's own subcategory — Technology — appears in two of the ten neighbors: Stripe (0.96) and Ars Technica (0.96, a Website). The majority of neighbors are editorial and media properties — tech publications and content platforms — rather than software brands, making this a cross-kind cluster where the audience's shape is defined more by tech-media readership than by software product usage.

The flat, compressed band across these ten neighbors points to an audience with a consistent, well-defined profile — one that reads across the tech-media ecosystem rather than concentrating around any single outlet or product category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "resolved": "slackhq", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9677, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "wirecutter", "title": "Wirecutter", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9664, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9649, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "gizmodo", "title": "Gizmodo", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9645, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.964, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9635, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "producthunt", "title": "Product Hunt", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9634, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "stripe", "title": "Stripe", "category": "Brands", "subcategory": "Technology", "similarity": 0.9628, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "arstechnica", "title": "Ars Technica", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9623, "drivers": [ "G01", "G03", "A02", "A06", "I01" ] }, { "handle": "fastcodesign", "title": "Co.Design", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9621, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] } ] }
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