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At 0.89, Hy-Vee is the strongest pull in Slumberland Furniture's top 10 — and it's a grocery chain, not another furniture retailer. The two-peak shape means the neighbor set splits into two distinct audience neighborhoods, with a second cluster pulling in a different direction.
The first peak is built almost entirely from Hy-Vee's ecosystem: Hy-Vee Gas Station (0.88), Hy-Vee Pharmacy (0.87), and Hy-Vee Fast & Fresh (0.86) occupy positions two through four. These are all subcategories within convenience and fuel or pharmacy retail — the audience that shops Slumberland overlaps heavily with the audience that orbits a single Midwestern grocery brand and its affiliated services. Bauer Built Tire & Service (0.85) and Meijer Gas Station (0.84) extend the pattern into automotive parts and fuel.
The second peak is less concentrated but structurally distinct: Pizza Ranch (0.82), Hucks (0.82), ABRA Auto Body and Glass (0.82), and Casey's General Stores (0.82) form a cluster of casual dining and convenience-store subcategories. No other furniture store appears anywhere in the top 10 — Slumberland's audience shape is defined entirely by cross-kind neighbors spanning grocery, fuel, automotive, and food service.
This pattern points to a tightly regional, everyday-errand audience whose shape is captured more by where they fuel up and eat than by what else they buy for their homes.
