Playground →
Small Luxury Hotels of the World's nearest ten neighbors span five distinct categories, with no single kind dominating the set. Similarity here measures how closely two entities' audience compositions resemble each other — a score of 0.88 means the audiences look nearly identical in shape, regardless of what the entities actually are.
The two strongest matches are fellow boutique lodging brands: Tapestry Collection by Hilton at 0.89 and Ascend Resort Collection at 0.86. After that, the neighbor set fans out sharply across categories. Ben & Jerry's (0.84) — a dessert and confectionery brand — sits at position three, followed by two general apparel brands, vineyard vines (0.84) and J.Crew (0.83). Travel and lifestyle media round out the set: A Luxury Travel Blog (0.84), Town & Country (0.83), and Frommer's (0.81). Maureen Dowd (0.82) and RTÉ News (0.81) — a journalist and a news publisher — complete the ten.
Only two of the ten neighbors share SLH's own subcategory. The remaining eight come from apparel, food, media, and journalism, a cross-kind spread that signals a broad audience shape rather than a niche one concentrated within hospitality.
This pattern suggests the audience SLH draws overlaps substantially with readers and followers across lifestyle, travel media, and upscale apparel — not primarily with other lodging brands.
