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Smithsonian Magazine

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Smithsonian Magazine's ten nearest neighbors are a mix of political journalists, news publishers, and civic-media figures — a composition that sits far from the magazine subcategory the publication itself occupies, with no other magazine appearing in the top 10.

The shape is flat: scores run from 0.9575 (NPR Politics) down to 0.9519 (ProPublica), a spread of less than six hundredths across all ten positions. No single neighbor dominates. Within that narrow band, journalists account for three slots — Tamara Keith (0.9548), Ezra Klein (0.9532), and Dave Weigel (0.9523) — while news publishers claim two more: NPR Politics at the top and Politico at 0.9527. Politicians fill two additional positions: Tom Perez at 0.9546 and Dan Pfeiffer at 0.9524. The remaining three slots go to Fresh Air (Podcasts and Radio, 0.9558), Indivisible Guide (Activism, 0.9530), and ProPublica (Non-Profit, 0.9519). The NPR ecosystem is particularly prominent: Fresh Air and NPR Politics together bracket the top two positions, and several individual journalists in the set are NPR-affiliated.

The overall picture is an audience shaped by engagement with political and civic media — journalists, political commentary, public-radio programming, and advocacy organizations — rather than by other print or digital magazines.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "smithsonianmag", "title": "Smithsonian Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "smithsonianmag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9575, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "nprfreshair", "title": "Fresh Air", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9558, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9548, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "tomperez", "title": "Tom Perez", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9546, "drivers": [ "A02", "G03", "G01", "H02", "J04" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9532, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "indivisibleteam", "title": "Indivisible Guide", "category": "Organizations", "subcategory": "Activism", "similarity": 0.953, "drivers": [ "A02", "G03", "G01", "I01", "J04" ] }, { "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9527, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9524, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "daveweigel", "title": "Dave Weigel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9523, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9519, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: