Playground →
At 0.84, Chick-fil-A is the strongest pull in Smoothie King's top 10 — and the second-ranked neighbor, Casual Dining at 0.82, forms a distinct second peak, giving the audience a clear two-cluster structure anchored in food service rather than fitness or wellness.
The shape is two-peak: one cluster built around QSR and casual dining, the other a looser grouping of personal-care and lifestyle services. After the two restaurant neighbors, the next closest matches are Salons by JC (0.79) and Emmanuel Acho (0.79), followed by Entertainment Centers (0.79) and Nothing Bundt Cakes (0.77). Subcategory-wise, the top 10 spans QSR, Casual Dining, Hair Salons and Barber Shops, Athletes, Entertainment Centers, Bakeries Desserts and Confectioneries, Beauty Salons and Spas, Jewelry and Accessories, Sporting Goods and Outdoor Gear, and Womens Apparel — a notably cross-category spread. Only one neighbor, Planet Smoothie at 0.73, shares Smoothie King's own Juice and Smoothies subcategory, and it sits well outside the top 10. The fitness and wellness category is absent from the top 10 entirely, with Gold's Gym appearing only at position 34 (0.70) in the broader set.
The two-peak structure — food-service brands on one side, personal-care and lifestyle on the other — suggests an audience whose shape is defined more by everyday errand-running and family-oriented consumption than by any single category affiliation.
