Playground →
The top 10 neighbors for Social Media Today span B2B technology brands, marketing websites, PR wire services, and an education organization — a professionally oriented cluster with no single dominant pull.
The shape is flat: scores run from HubSpot at 0.97 down to Guy Kawasaki at 0.95, a band of less than three points across all ten. Social Media Examiner (0.97) is the one neighbor sharing Social Media Today's own subcategory (Websites, Marketing Channels), making it the closest same-kind match. The remaining eight neighbors come from different subcategories entirely: PRWeb (0.96) and PR Newswire (0.96) represent press-release distribution; Moz (0.96) and Marketing Cloud (0.95) are B2B technology brands; TED Talks (0.96) is an education organization; and Guy Kawasaki (0.95) is a Tech Personality. The dominant subcategory across the ten is B2B and Technology brands, with PR and communications publishers forming a secondary cluster.
What's notable is the breadth of the mix at near-identical scores: a humor-and-satire account (Click.Click.Click, 0.96) and a personal finance brand (Mint (Intuit), 0.95) sit alongside dedicated marketing and PR properties, suggesting the audience composition here is shaped less by topic than by a professional, digitally engaged reader profile that cuts across categories.
The flat shape indicates Social Media Today's audience does not belong to a single tight niche — it overlaps broadly with the professional internet at large.
