The Spectator Index Audience Graph • Social Signal

The Spectator Index's top 10 nearest neighbors are dominated by tech figures and global institutions — not other news publishers. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.

The shape is flat: scores run from 0.96 down to 0.92 with no single neighbor pulling sharply ahead. Vitalik Buterin leads at 0.96, followed by Tim Cook at 0.94, Jeff Bezos at 0.94, and Chamath Palihapitiya at 0.94 — four of the top ten are Tech Personalities or Professionals in the tech orbit. The remaining six spread across an education institution (Harvard University, 0.93), a tech-focused website (The Verge, 0.93), a productivity technology brand (Notion, 0.93), a crypto-adjacent finance brand (Blockchain.com, 0.92), a tech personality (Naval Ravikant, 0.92), and a global policy organization (World Economic Forum, 0.92). No other News Publisher appears in the top 10.

The pattern is a cross-kind one: the audience that reads The Spectator Index looks most like the audiences following prominent tech executives, venture-adjacent thinkers, and globally oriented institutions — a cluster defined less by news consumption than by a shared interest in technology, capital, and global affairs.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/spectatorindex

{ "handle": "spectatorindex", "title": "The Spectator Index", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "spectatorindex", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "vitalikbuterin", "title": "Vitalik Buterin", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9608, "drivers": [ "A02", "G03", "G01", "A06", "E06" ] }, { "handle": "tim_cook", "title": "Tim Cook", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9443, "drivers": [ "A02", "A06", "G03", "G01", "E06" ] }, { "handle": "jeffbezos", "title": "Jeff Bezos", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9401, "drivers": [ "A02", "A06", "G03", "G01", "G02" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9376, "drivers": [ "A02", "G01", "G03", "A06", "G02" ] }, { "handle": "harvard", "title": "Harvard University", "category": "Organizations", "subcategory": "Education", "similarity": 0.9294, "drivers": [ "G03", "A02", "G01", "E06", "G02" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9261, "drivers": [ "A02", "G03", "G01", "A06", "E06" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.9258, "drivers": [ "G03", "G01", "A02", "A06", "E06" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9239, "drivers": [ "A02", "G03", "G01", "A06", "G02" ] }, { "handle": "blockchain", "title": "Blockchain.com", "category": "Brands", "subcategory": "Finance", "similarity": 0.9233, "drivers": [ "A02", "G03", "G01", "A06", "G02" ] }, { "handle": "wef", "title": "World Economic Forum", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9222, "drivers": [ "A02", "G03", "G01", "A06", "E06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/spectatorindex

The Spectator Index

Nearest neighbors by audience shape

Raw data