Spider-Man: No Way Home Audience Graph • Social Signal

The top 10 neighbors for Spider-Man: No Way Home compress into a narrow band — scores running from 0.94 down to 0.93 — with no single dominant pull and no clear outlier. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight range signals a cluster rather than a hierarchy.

The mix is dominated by Marvel and superhero-adjacent properties. The Avengers (0.94) and Marvel Studios (0.94) sit at the top, joined by X-Men Movies (0.94) and Guardians of the Galaxy (0.93) — all Movie Franchises, the same subcategory as the center entity. Captain America (0.94) and Doctor Strange (0.93) and Captain Marvel (0.93) round out the Fictional Characters subcategory, while Marvel Entertainment (0.93) and DC Comics (0.93) represent the broader Entertainment subcategory. The one departure from the superhero universe is Nintendo of America (0.94), an Entertainment Platform, which sits at essentially the same similarity level as the top Marvel properties.

Tallying the top 10: four Movie Franchises, three Fictional Characters, two Entertainment brands, and one Entertainment Platform. The cluster is almost entirely comic-book and franchise IP, with Nintendo as the sole non-comics neighbor — and even it lands at the same score tier as the Marvel properties. The shape reflects an audience defined tightly by franchise fandom, with gaming culture as the one consistent adjacent territory.

Machine-Readable

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/spidermanmovie

{ "handle": "spidermanmovie", "title": "Spider-Man: No Way Home", "category": "Brands", "subcategory": "Movie Franchises", "resolved": "spidermanmovie", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "avengers", "title": "The Avengers", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.9441, "drivers": [ "N03", "J02", "E03", "P03", "G01" ] }, { "handle": "nintendoamerica", "title": "Nintendo of America", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.942, "drivers": [ "N03", "E03", "P03", "J02", "P06" ] }, { "handle": "marvelstudios", "title": "Marvel Studios", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9419, "drivers": [ "N03", "E03", "P03", "J02", "P02" ] }, { "handle": "captainamerica", "title": "Captain America", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.94, "drivers": [ "N03", "J02", "E03", "P03", "G01" ] }, { "handle": "xmenmovies", "title": "X-Men Movies", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.9376, "drivers": [ "N03", "E03", "P03", "J02", "P06" ] }, { "handle": "drstrange", "title": "Doctor Strange", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.9337, "drivers": [ "N03", "J02", "E03", "P03", "P06" ] }, { "handle": "marvel", "title": "Marvel Entertainment", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9335, "drivers": [ "N03", "E03", "P03", "J02", "J01" ] }, { "handle": "guardians", "title": "Guardians of the Galaxy", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.929, "drivers": [ "N03", "J02", "E03", "G01", "A01" ] }, { "handle": "captainmarvel", "title": "Captain Marvel", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.9268, "drivers": [ "N03", "J02", "E03", "P03", "P06" ] }, { "handle": "dccomics", "title": "DC Comics", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9261, "drivers": [ "N03", "E03", "P03", "J02", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/spidermanmovie

Spider-Man: No Way Home

Nearest neighbors by audience shape

Raw data