SPIN Audience Graph • Social Signal

The top 10 neighbors for SPIN span music media, news publishers, non-profits, and actors — a mixed cluster with no single subcategory dominating and scores compressed between 0.97 and 0.95.

The shape is flat: Stereogum leads at 0.97, followed closely by Pitchfork at 0.97 and Consequence of Sound at 0.96 — all music-focused digital media, and the most on-kind neighbors in the set. But the cluster quickly diversifies. VICE News (0.96) and VICE (0.94, outside the top 10 but visible in the broader graph) represent news publishers. GLAAD (0.95), a non-profit, sits at position five — ahead of Natasha Lyonne (0.95, actor) and HBO Documentaries (0.95, TV shows). Bust Magazine (0.95) is the only other magazine in the top 10 alongside Pitchfork. Behance (0.95, website) and Thrillist (0.95, blog) round out the set.

Tallying subcategories across the top 10: websites (3), magazines (2), news publishers (1), non-profit (1), actors (1), TV shows (1), blogs (1). The audience shape is not anchored to music media alone — it extends equally into progressive non-profits, prestige TV, and general-interest digital publishing. The two music-press neighbors (Stereogum, Consequence of Sound) are websites, not magazines; Pitchfork is the lone fellow magazine in the top 10.

This flat, cross-kind distribution suggests SPIN's audience is defined less by music fandom specifically than by a broader cultural-media orientation that spans indie publishing, progressive causes, and prestige entertainment.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/spin

{ "handle": "spin", "title": "SPIN", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "spin", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "stereogum", "title": "Stereogum", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9734, "drivers": [ "A02", "I01", "G01", "G03", "H02" ] }, { "handle": "pitchfork", "title": "Pitchfork", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9688, "drivers": [ "G01", "A02", "I01", "G03", "H02" ] }, { "handle": "consequence", "title": "Consequence of Sound", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9575, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9564, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "glaad", "title": "GLAAD", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9512, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "nlyonne", "title": "Natasha Lyonne", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9486, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "hbodocs", "title": "HBO Documentaries", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9465, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "bust_magazine", "title": "Bust Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9464, "drivers": [ "I01", "A02", "G03", "G01", "H02" ] }, { "handle": "behance", "title": "Behance", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9461, "drivers": [ "G01", "A02", "I01", "G03", "H02" ] }, { "handle": "thrillist", "title": "Thrillist", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.945, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/spin

SPIN

Nearest neighbors by audience shape

Raw data