Share

Spittin' Chiclets

Marketing Channels
Podcasts and Radio
Playground →Docs

At 0.9644 and 0.9625 respectively, Paul Bissonnette and USA Hockey form a near-tied pair at the top of Spittin' Chiclets' neighbor set — a two-peak structure where the audience bridges a hockey-specific cluster and a broader sports media one.

The hockey peak is tight: Bissonnette (Athletes, 0.9644) and USA Hockey (Sports Leagues, 0.9625) sit within two thousandths of each other, signaling a concentrated core of hockey-aligned audiences. The second cluster is defined by sports journalists — John Buccigross (0.9498), Buster Olney (0.9207), Jayson Stark (0.9177), and Field Yates (0.9176) — four of the top 10 neighbors carry the Journalists subcategory, none of them hockey-specific. Rounding out the set are Ria (Reality TV Stars, 0.9307), Dave Portnoy (Professionals, 0.9294), BAUER Hockey (Sports brand, 0.9175), and KFC Radio (Podcasts and Radio, 0.9125) — the only other podcast in the top 10. The Barstool-affiliated names across multiple subcategories suggest a second gravitational pull toward that media ecosystem rather than hockey alone.

The shape reveals an audience that is simultaneously deep in hockey fandom and broadly embedded in sports media consumption, with no clean separation between the two.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "spittinchiclets", "title": "Spittin' Chiclets", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "spittinchiclets", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9644, "drivers": [ "A04", "D03", "L01", "C01", "P06" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9625, "drivers": [ "A04", "D03", "L01", "C01", "P06" ] }, { "handle": "buccigross", "title": "John Buccigross", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9498, "drivers": [ "A04", "D03", "C01", "L01", "P06" ] }, { "handle": "barstoolria", "title": "Ria", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9307, "drivers": [ "A04", "D03", "L01", "C01", "N03" ] }, { "handle": "stoolpresidente", "title": "Dave Portnoy", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9294, "drivers": [ "A04", "L01", "D03", "N03", "P02" ] }, { "handle": "buster_espn", "title": "Buster Olney", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9207, "drivers": [ "A04", "D03", "P06", "P02", "N03" ] }, { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9177, "drivers": [ "A04", "D03", "P02", "P06", "C01" ] }, { "handle": "fieldyates", "title": "Field Yates", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9176, "drivers": [ "A04", "D03", "C01", "P06", "P02" ] }, { "handle": "bauerhockey", "title": "BAUER Hockey", "category": "Brands", "subcategory": "Sports", "similarity": 0.9175, "drivers": [ "A04", "D03", "L01", "P02", "C01" ] }, { "handle": "kfcradio", "title": "KFC Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9125, "drivers": [ "A04", "L01", "C01", "D03", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: