Playground →
Across the top 10 neighbors, Sport Clips draws audiences that span sporting goods retail, kids' haircut chains, hobby stores, health services, and casual dining — no single category dominates, which is the defining structural fact here.
The shape is broad. The strongest neighbor is Hair Salons & Barber Shops at 0.95, a category-level aggregate that confirms the core audience identity. Below it, the neighbors fan out quickly across very different kinds of entities: Dick's Sporting Goods (0.90, Sporting Goods and Outdoor Gear), Cookie Cutters Haircuts for Kids (0.88, Hair Salons and Barber Shops), Wild Birds Unlimited (0.88, Hobbies Gifts and Crafts), and Prime IV Hydration and Wellness (0.87, Health and Medical Services). By position five, the neighbor set already spans four distinct subcategories. Continuing down: Red Robin Gourmet Burgers (0.87), Sleep Number (0.87), ULTA Beauty (0.87), Hobbies, Gifts & Crafts (0.87), and Sharkey's Cuts for Kids (0.86) round out the ten. Only three of the ten share Sport Clips' own subcategory — Hair Salons and Barber Shops — while the remaining seven span retail, restaurants, and services. The cross-kind reach is notable: a furniture retailer, a sporting goods chain, a hobby aggregate, and a QSR burger brand all land within a 0.03-point band of each other.
This broad, mixed-subcategory shape points to an audience that is not narrowly defined by grooming services but instead reflects a wide suburban consumer profile with overlapping footprints across family-oriented retail and dining.
