Playground →
Sporting News draws its nearest audiences almost entirely from sports journalists and TV personalities — not from other news publishers. Six of the top 10 neighbors by audience similarity are Journalists, led by Todd McShay (0.83), Andy Katz (0.83), Chris Mortensen (0.82), Seth Davis (0.82), Jay Bilas (0.82), and Jeff Goodman (0.81). Two more neighbors — Mike Tirico (0.83) and Mel Kiper Jr. (0.81) — are TV Personalities. The remaining two are Roger Goodell (0.81), classified as a Professional, and Sports Illustrated (0.81), a Magazine — the only non-individual entity in the set besides Sporting News itself.
The shape is flat: scores run from 0.83 down to 0.81 with no single dominant neighbor and no sharp drop-off. No other News Publisher appears in the top 10. The cluster is defined by individual sports media figures — reporters, analysts, and on-air talent — rather than by institutional outlets or competing publications. That pattern suggests Sporting News's audience overlaps most with people who follow the journalists and commentators who cover sports, rather than with audiences of the channels and platforms those journalists work for.
This is a cross-kind audience shape: a News Publisher whose nearest neighbors are almost entirely individual media personalities.
