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Sportsnet

Marketing Channels
TV Channels
Playground →Docs

At 0.87, TSN and TSN Hockey (0.86) form a two-peak structure at the top of Sportsnet's neighbor set — one a fellow TV channel, the other a podcast and radio property — bridging Canadian sports broadcasting and hockey-specific audio media.

The top 10 as a whole are almost entirely hockey-world entities. Hockey Night in Canada (0.86, TV Shows) and NHL Network (0.84, TV Channels) anchor the broadcast tier, while the NHL itself (0.83, Sports Leagues) represents the league side. Below that, the set shifts to individuals and publications: Bob McKenzie (0.82, Athletes) and Darren Dreger (0.82, Journalists) are the two closest personal accounts, followed by The Hockey News (0.82, Magazines) and Hockey Hall of Fame (0.80, Destinations). Paul Bissonnette (0.79, Athletes) rounds out the ten. Across the full set, subcategories span TV Channels, Podcasts and Radio, TV Shows, Sports Leagues, Athletes, Journalists, Magazines, and Destinations — but every single one is hockey or hockey-adjacent in its audience shape. No other sport's media properties appear in the top 10.

The two-peak structure, with TSN and TSN Hockey nearly tied at the top, suggests Sportsnet's audience is defined less by a single rival than by a tight Canadian hockey-media ecosystem that spans broadcast, audio, journalism, and institutional hockey brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "sportsnet", "title": "Sportsnet", "category": "Marketing Channels", "subcategory": "TV Channels", "resolved": "sportsnet", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "tsn_sports", "title": "TSN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8667, "drivers": [ "D03", "P02", "P06", "P04", "A04" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8593, "drivers": [ "D03", "P06", "P02", "P01", "A04" ] }, { "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8563, "drivers": [ "D03", "P02", "P06", "P01", "E04" ] }, { "handle": "nhlnetwork", "title": "NHL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8361, "drivers": [ "D03", "P02", "P06", "P04", "P01" ] }, { "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8332, "drivers": [ "D03", "P02", "P06", "E04", "P01" ] }, { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8228, "drivers": [ "D03", "P02", "P06", "A04", "P04" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8204, "drivers": [ "D03", "P06", "P02", "A04", "P04" ] }, { "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8163, "drivers": [ "D03", "P02", "A04", "P06", "P01" ] }, { "handle": "hockeyhallfame", "title": "Hockey Hall of Fame", "category": "Brands", "subcategory": "Destinations", "similarity": 0.7958, "drivers": [ "D03", "P02", "P06", "P04", "P01" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7937, "drivers": [ "D03", "P06", "A04", "P02", "P01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: