At 0.7814, Sleep Outfitters — a furniture retailer — ranks as the second-nearest neighbor in Sprint Mart's top 10, sitting just a fraction behind fellow gas station Enmarket at 0.782. That pairing defines the two-peak structure here: one cluster built around Convenience & Fuel, and a second, smaller cluster of non-fuel entities whose audiences nonetheless mirror Sprint Mart's closely.
The Convenience & Fuel cluster is the dominant peak. Seven of the ten neighbors fall within it: gas stations Enmarket (0.782), Tom Thumb (0.774), Kum & Go (0.712), and Duchess (0.711), alongside convenience stores UDF (United Dairy Farmers) (0.777), MotoMart (0.749), and Kwik Shop (0.745). The scores across this group are tightly grouped, suggesting a coherent audience shape shared broadly across the regional fuel-and-convenience format. The second peak is smaller but structurally distinct: Sleep Outfitters (0.781), QSR Guthrie's (0.746), and Arvest Bank (0.704) represent three different categories — Retail, Restaurants & Eateries, and Financial — none of which share Sprint Mart's subcategory. Their presence near the top of the list signals that Sprint Mart's audience shape is not defined solely by fuel-stop behavior; it also aligns with audiences drawn to regional furniture retail and community banking.
The overall picture is a regionally concentrated audience that overlaps heavily with other Convenience & Fuel formats while carrying a secondary signature that extends into everyday-errand retail and local financial services.