Playground →
Sprouts Farmers Market's top 10 neighbors span apparel, big box retail, entertainment, food service, fuel, fitness, and personal care — a wide categorical mix compressed into a narrow similarity band running from 0.88 down to 0.85, with no single neighbor pulling away from the pack.
The shape is flat. Nordstrom Rack leads at 0.88, followed closely by Target at 0.87 and Movies & Theaters at 0.87. Baja Fresh (0.87) and Total Wine & More (0.87) round out the top five. None of these neighbors shares Sprouts' own subcategory — General Grocery Stores — and only one entity in the entire top 10 falls under Grocery & Food Retail at all: Total Wine & More, which sits in the Alcoholic Beverages subcategory. The remaining nine neighbors are drawn from Apparel, Big Box Retailers, Movies and Theaters, QSR, Gas Stations, Pharmacies, Fitness Centers and Gyms, and Beauty Salons and Spas. That cross-kind spread is the defining structural feature here: the audience that shops Sprouts looks, by composition, like the audience for a broad suburban retail corridor rather than a grocery-specific consumer segment.
The flat distribution across such varied subcategories suggests an audience whose shape is defined by general suburban consumer behavior — the kind that indexes across fitness, dining, fuel, and apparel simultaneously — rather than by any single adjacent category.
