Squarespace Audience Graph • Social Signal

Squarespace's nearest audiences are a mix of progressive media, design publications, and civic organizations — not other technology brands. Across the top 10 neighbors, scores span just 0.97 to 0.96, a narrow band that confirms the flat shape: no single neighbor dominates, and the cluster's character matters more than any individual standout.

The top neighbor, Upworthy (0.97), is a website; Anand Giridharadas (0.97) is an author; Slate (0.97) is a website; Michelle Wolf (0.96) is a comedian; and Padma Lakshmi (0.96) is a TV personality. Rounding out the top 10: Kelly Oxford (0.96, Lifestyle), DesignObserver (0.96, Blogs), The Intercept (0.96, News Publishers), Medium (0.96, Websites), and Maria Popova (0.96, Authors).

Tallying subcategories across the 10: Websites (3), Authors (2), Comedians (1), TV Personalities (1), Lifestyle (1), Blogs (1), News Publishers (1). Not one neighbor shares Squarespace's own subcategory of Technology. The cluster is dominated by editorially-driven web properties and culturally engaged individual voices — authors, comedians, journalists — rather than software or platform brands.

This audience shape places Squarespace squarely inside a media-and-culture orbit, suggesting its audience overlaps heavily with readers and followers of progressive editorial content rather than with the tech-product audiences one might expect.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/squarespace

{ "handle": "squarespace", "title": "Squarespace", "category": "Brands", "subcategory": "Technology", "resolved": "squarespace", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "upworthy", "title": "Upworthy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9691, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "anandwrites", "title": "Anand Giridharadas", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9659, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "michelleisawolf", "title": "Michelle Wolf", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9649, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "padmalakshmi", "title": "Padma Lakshmi", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9647, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "kellyoxford", "title": "Kelly Oxford", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.9644, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "designobserver", "title": "DesignObserver", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.964, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9635, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9632, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "brainpicker", "title": "Maria Popova", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9631, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/squarespace

Squarespace

Nearest neighbors by audience shape

Raw data