Playground →
Sports Illustrated is the strongest pull in Stadium's top 10, at 0.81 — and it's a magazine, not another TV channel. That cross-kind lead sets the tone for a neighbor set that is broad and sports-media-saturated, with no single dominant cluster.
The shape is broad: scores descend gradually from 0.81 down to 0.69 across the top 10, with no sharp drop-off. After Sports Illustrated, the next tier is anchored by sports websites — Eat This, Not That! (0.77), The Athletic (0.73), and SB Nation (0.73) — followed by TV personality Rachel Nichols (0.73) and fellow TV channel espnW (0.72). Athletes Jay Williams (0.72) and Michael Phelps (0.70) round out the upper range alongside NBC Olympics (0.71, Sports Leagues) and Elias Sports Bureau (0.69, Sports brand). Tallying subcategories across the 10: websites lead with three entries, followed by one each of magazines, TV personalities, athletes (two), TV channels, sports leagues, and sports brands. Stadium's own subcategory — TV Channels — appears only once in the top 10, in espnW. The audience is shaped far more by sports-media consumption across formats than by loyalty to any single channel type.
The breadth of the neighbor set — spanning magazines, websites, athletes, and broadcast properties — points to an audience that moves fluidly across the sports-media ecosystem rather than clustering tightly around any one format or platform.
