Playground →
Staples' nearest audiences are a mix of Boston-area media, Howard Stern universe personalities, and regional retail — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.85 down to 0.83 across the top 10 with no dominant spike. Boston Globe Sports leads at 0.85, followed closely by T.J. Maxx at 0.85 and Subaru at 0.85. Howard Stern (0.84) and the Stern Show (0.84) appear as a paired unit, and Only In Boston (0.83) rounds out the top six. Subcategory-wise, the top 10 spans News Publishers, Department Stores, Car Makers, TV Personalities, TV Shows, City and Local Accounts, Comedians, and a Brewery — eight distinct subcategories across eight neighbors, with no subcategory appearing more than twice. That breadth is the defining structural feature: no single kind of entity owns this audience shape.
The cross-kind pattern is equally notable. Staples is classified as Office Supplies and Services, and only one neighbor in the top 10 shares that subcategory — the Office Supplies & Services category aggregate, which sits outside the top 10 in the full results. Within the top 10 itself, zero neighbors share Staples' own subcategory, meaning the audience shape is defined almost entirely by entities from other domains: regional media, a talk-radio ecosystem, a car brand, a discount retailer, and a local brewery.
This flat, cross-kind pattern points to an audience defined less by category loyalty than by a specific regional and cultural profile — one that cuts across retail, media, and entertainment without clustering tightly around any of them.
