Share

StarCraft

Brands
Video Game Franchises
Playground →Docs

Ming-Na Wen sits at the top of StarCraft's similarity graph at 0.67 — and she's one of five actors in the top 10, making actors the dominant neighbor type in a set that also pulls hard toward technology brands.

Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. StarCraft's shape is classified as two-peak, and the data bears that out: one cluster is built around actors — Ming-Na Wen (0.67), Chloe Bennet (0.62), Felicia Day (0.62), Clark Gregg (0.61), and Alyson Hannigan (0.58) — while a second cluster runs through technology brands: Windows Developer (0.66), Nvidia (0.61), Anker (0.58). Rounding out the top 10 are Newegg Hot Deals (0.61), a retail website, and SpeeDee Oil Change & Auto Service (0.58), an automotive maintenance brand — the latter being the most structurally unexpected neighbor in the set. No other video game franchise appears in the top 10; the nearest same-subcategory neighbor, Overwatch, sits at position 21 in the broader data.

The two-peak structure — genre-adjacent actors on one side, PC hardware and developer tools on the other — suggests StarCraft's audience is shaped by two distinct but coexisting identities: a fandom-culture crowd and a technically oriented one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "starcraft", "title": "StarCraft", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "starcraft", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "mingna", "title": "Ming-Na Wen", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6702, "drivers": [ "N03", "A06", "E06", "J02", "G02" ] }, { "handle": "windowsdev", "title": "Windows Developer", "category": "Brands", "subcategory": "Technology", "similarity": 0.6608, "drivers": [ "A06", "N03", "G02", "E06", "P04" ] }, { "handle": "chloebennet", "title": "Chloe Bennet", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6203, "drivers": [ "N03", "A06", "G02", "E06", "J02" ] }, { "handle": "feliciaday", "title": "Felicia Day", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6153, "drivers": [ "N03", "J02", "E06", "G02", "A06" ] }, { "handle": "clarkgregg", "title": "Clark Gregg", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6149, "drivers": [ "N03", "J02", "E06", "G02", "A05" ] }, { "handle": "nvidia", "title": "Nvidia", "category": "Brands", "subcategory": "Technology", "similarity": 0.614, "drivers": [ "A06", "E06", "N03", "G02", "Q06" ] }, { "handle": "newegghotdeals", "title": "Newegg Hot Deals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6053, "drivers": [ "N03", "A06", "J02", "A02", "P04" ] }, { "handle": "speedee-oil-change-and-auto-service", "title": "SpeeDee Oil Change & Auto Service", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.584, "drivers": [ "A06", "E06", "G02", "N02", "P04" ] }, { "handle": "ankerofficial", "title": "Anker", "category": "Brands", "subcategory": "Technology", "similarity": 0.5814, "drivers": [ "A06", "J02", "G02", "F04", "E06" ] }, { "handle": "alydenisof", "title": "Alyson Hannigan", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.5795, "drivers": [ "N03", "J02", "E06", "N02", "Q02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: