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The top 10 neighbors for STAT form a tight, undifferentiated band — scores run from 0.98 down to 0.98, with no single entity pulling away from the pack. The composition of that band is what tells the story: it is dominated by journalists, with a secondary presence of fellow news publishers and a handful of outliers.
Tallying the subcategories across the top 10: six of the ten neighbors are Journalists — Nate Cohn (0.98), Nate Silver (0.98), Olivia Nuzzi (0.98), Matthew Yglesias (0.98), Seung Min Kim (0.98), and Scott Galloway (0.98, subcategory: Professionals). Two neighbors are fellow News Publishers: Axios (0.98) and The Upshot (0.98). The remaining two are Atul Gawande (0.98, Academics) and Whole Foods Market (0.98, General Grocery Stores). That last entry is the structural outlier — a grocery retailer sitting at 0.98 alongside political and science journalists, which signals that the audience shape here is defined by something broader than subject matter.
Notably, no other News Publisher subcategory entity besides Axios and The Upshot appears in the top 10, and STAT itself is a News Publisher — meaning the nearest audience shapes are predominantly individual journalists rather than institutional outlets. The cross-kind pattern is the dominant finding: STAT's audience looks more like the readership of bylined political and analytical journalists than like the audiences of comparable specialty publishers.
The flat shape across this cluster suggests a well-defined but non-niche audience — one that tracks credentialed, analytical voices across multiple beats rather than clustering tightly around any single topic or format.
