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Southern Tier Beer's top 10 nearest neighbors split almost evenly between fellow craft breweries and the hockey world — a cross-kind pairing that defines the shape of this audience.
The shape is flat: scores run from 0.87 down to 0.84 with no single dominant neighbor. Untappd (0.87, Alcohol) sits at the top, followed immediately by the NHL (0.87, Sports Leagues) — the two are separated by less than 0.002. Three fellow breweries appear in the set: Founders Brewing Co. (0.87), Bell's Brewery (0.86), and Great Lakes Brewing Co. (0.85). That accounts for the craft-beer half of the cluster.
The other half is hockey. John Buccigross (0.86, Journalists), Hockey Night in Canada (0.85, TV Shows), Paul Bissonnette (0.85, Athletes), and the Hockey Hall of Fame (0.84, Destinations) all land in the top 10 alongside Jon Taffer (0.85, TV Personalities), the one neighbor that fits neither cluster cleanly. No other sport appears in the top 10, and the hockey neighbors span media, personalities, and institutions rather than concentrating in a single subcategory — suggesting the overlap is with a hockey-following audience broadly, not one specific corner of it.
The flat shape across a mixed craft-beer and hockey neighbor set points to an audience whose interests are tightly bundled across both domains.
