Playground →
Steak-umm's top 10 neighbors are journalists, politicians, and public radio — not other food brands, not retail, not any entity that shares its subcategory.
The shape is flat: scores run from 0.95 down to 0.93 with no single dominant neighbor pulling away from the pack. Ken Burns leads at 0.95, followed closely by NPR journalists Steve Inskeep (0.94) and Mary Louise Kelly (0.94), Connie Schultz (0.94), and TV personality Peter Sagal (0.94). Rounding out the top 10 are NPR programs All Things Considered (0.93) and Morning Edition (0.93), politician Pete Buttigieg (0.93), actor Bradley Whitford (0.93), and senator Amy Klobuchar (0.93). Tallying the subcategories across all 10: four are Journalists, two are Podcasts and Radio, two are Politicians, one is a Director, and one is a TV Personality. No other Food brand appears in the top 10. The cluster is defined by public-media and civic-discourse audiences — a profile that has nothing structurally in common with the center entity's own category.
The audience Steak-umm draws looks far more like the audience for NPR and political commentary than for any food or consumer brand.
