Playground →
Game developers and video game franchises dominate Steam Support's nearest audiences, but the top 10 also pulls in professional wrestlers, actors, and a movie franchise — a cross-kind spread that signals something broader than a pure gaming audience.
The shape is broad: no single neighbor pulls far ahead of the rest, and the scores compress from Borderlands 3 at 0.80 down to The Division 2 at 0.71 across the full top 10. BioWare (0.76) and Steam (0.75) are the next closest, followed by Anthem (0.74) and Forza Motorsport (0.73). By subcategory, the top 10 breaks down as five Video Game Franchises, three Game Developers, one Entertainment Platform (Steam), and one Movie Franchise (Harry Potter Film, 0.71). Steam Support's own subcategory is Technology; Ubisoft Support is the only other Technology-subcategory neighbor in the top 10, at 0.69 — meaning the audience shape is defined almost entirely by game titles and studios rather than by peer support or platform brands. Notably absent from the top 10 are any Athletes or Actors, who appear further down the broader neighbor set, suggesting the wrestling and entertainment crossover is a secondary rather than primary structural feature at this range.
The broad shape here reflects an audience whose composition is recognizable across a wide swath of the PC and console gaming ecosystem, with no single franchise or developer owning the overlap.
