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Stereogum

Marketing Channels
Websites
Playground →Docs

Stereogum's top 10 neighbors span magazines, websites, comedians, authors, and news publishers — no single subcategory dominates, and the scores compress into a narrow band from 0.98 down to 0.96.

The shape is flat: Pitchfork leads at 0.98, but Aparna Nancherla (0.98), SPIN (0.97), Consequence of Sound (0.97), and Roxane Gay (0.97) are all within a point of it. That compression means no single neighbor is structurally dominant — the audience overlaps broadly and evenly across a wide range of entity types. Tallying the top 10 by subcategory: three are Magazines (Pitchfork, SPIN, and Bust Magazine — wait, Bust falls outside the top 10 in this set), two are Websites (Consequence of Sound and The A.V. Club), two are Comedians (Aparna Nancherla and Megan Amram), two are News Publishers (VICE News and VICE), and one is an Author (Roxane Gay). Stereogum's own subcategory — Websites — accounts for two of the ten neighbors, so the audience is not simply shaped by other music websites; comedians and news publishers carry equal weight in the cluster.

The cross-kind presence of comedians and authors alongside music-adjacent magazines and news publishers is the defining structural feature: this audience's shape is defined less by a single media type than by a consistent cultural register that cuts across formats.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "stereogum", "title": "Stereogum", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "stereogum", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pitchfork", "title": "Pitchfork", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9823, "drivers": [ "G01", "I01", "A02", "G03", "H02" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9756, "drivers": [ "I01", "A02", "G03", "G01", "H02" ] }, { "handle": "spin", "title": "SPIN", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9734, "drivers": [ "A02", "I01", "G01", "G03", "H02" ] }, { "handle": "consequence", "title": "Consequence of Sound", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9732, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9731, "drivers": [ "I01", "A02", "G03", "G01", "H02" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9716, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "vicenews", "title": "VICE News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9701, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "meganamram", "title": "Megan Amram", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9656, "drivers": [ "G01", "A02", "I01", "G03", "H02" ] }, { "handle": "reductress", "title": "Reductress", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9651, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9633, "drivers": [ "I01", "A02", "G01", "G03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: