Steve Kerr Audience Graph • Social Signal

Steve Kerr's nearest audiences are authors, journalists, and tech personalities — not other athletes or NBA figures. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.93 means the overlap is tight.

The shape is flat: the top 10 neighbors span a narrow band from 0.93 (FedEx) down to 0.92 (Adam Grant), with no single dominant pull. FedEx (0.93) and Tim Ferriss (0.93) sit at the top, followed by journalists Zach Lowe (0.93) and Kai Ryssdal (0.93), then TED Talks (0.93). The subcategory breakdown across the top 10 is telling: three Authors (Ferriss, Malcolm Gladwell, Adam Grant), two Journalists (Lowe, Ryssdal), one Education organization (TED Talks), one Transport and Logistics brand (FedEx), one Technology brand (Basecamp), one Technology miscellaneous (TED News), and one Professional (Ken White). No other Athlete appears in the top 10. The cluster is oriented around intellectually curious, professionally minded audiences — the kind drawn to business authors, data journalists, and ideas-forward media — rather than sports or entertainment.

The cross-kind pattern here is the defining structural fact: an NBA coach whose nearest audience shape belongs almost entirely to the world of nonfiction authors, business journalists, and productivity-oriented tech brands.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/stevekerr

{ "handle": "stevekerr", "title": "Steve Kerr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "stevekerr", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "fedex", "title": "FedEx", "category": "Industrial & Commercial Service", "subcategory": "Transport and Logistics", "similarity": 0.9324, "drivers": [ "G01", "A02", "G03", "J01", "A06" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.932, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "zachlowe_nba", "title": "Zach Lowe", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9301, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "kairyssdal", "title": "Kai Ryssdal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9293, "drivers": [ "A02", "G01", "J01", "A01", "G03" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9277, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "adammgrant", "title": "Adam Grant", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9222, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "basecamp", "title": "Basecamp", "category": "Brands", "subcategory": "Technology", "similarity": 0.9214, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "gladwell", "title": "Malcolm Gladwell", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9214, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9189, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "popehat", "title": "Ken White", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9187, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/stevekerr

Steve Kerr

Nearest neighbors by audience shape

Raw data