Storyful Audience Graph • Social Signal

Storyful's top 10 neighbors span journalists, news publishers, literary magazines, B2B brands, and a fashion label — a mixed cluster with no single subcategory dominating and scores compressed tightly between 0.97 and 0.97.

The shape is flat: Rebecca Traister leads at 0.98, followed by Emily Nussbaum at 0.98 and Taylor Lorenz at 0.97 — all three classified as Journalists. But the cluster doesn't consolidate around that subcategory. The Markup (0.97) is the only other News Publisher in the top 10, Storyful's own subcategory. Longreads (0.97) is a Website. Warby Parker (0.97) is a Fashion brand. Lauren Duca (0.97) is a Journalist. Jessica Valenti (0.97) is an Author. R/GA (0.97) and The New Republic (0.97) round out the set as B2B and Magazine respectively. Tallying the top 10: four Journalists, one News Publisher, one Website, one Fashion brand, one Author, one B2B brand, one Magazine. No subcategory holds a majority.

The cross-kind composition here is the defining feature. Storyful's audience shape aligns more strongly with individual journalists and literary-adjacent media than with other news publishers, and the presence of a fashion brand and a B2B agency at comparable scores signals an audience that cuts across media-industry and culturally engaged consumer spaces simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/storyful

{ "handle": "storyful", "title": "Storyful", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "storyful", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "rtraister", "title": "Rebecca Traister", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9765, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "emilynussbaum", "title": "Emily Nussbaum", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9763, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "taylorlorenz", "title": "Taylor Lorenz", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9738, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "themarkup", "title": "The Markup", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9714, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.971, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "warbyparker", "title": "Warby Parker", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9699, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "laurenduca", "title": "Lauren Duca", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9696, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9688, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9686, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "newrepublic", "title": "The New Republic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9682, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/storyful

Storyful

Nearest neighbors by audience shape

Raw data