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S-Town Podcast

Marketing Channels
Podcasts and Radio
Playground →Docs

The ten nearest neighbors to S-Town Podcast span journalists, news publishers, websites, and fellow podcasts — with no single entity pulling far ahead of the rest. That compressed, mixed-subcategory cluster is the defining structural feature here.

The shape is flat: scores run from 0.93 at the top (AP Oddities) down to 0.91 at position ten (Wait Wait Don't Tell Me), a spread of only about two points. No one neighbor dominates. Within that band, the subcategory mix breaks down as follows: four neighbors are Journalists (Ari Shapiro at 0.92, Tamara Keith at 0.92, Audie Cornish at 0.91, and Steve Inskeep at 0.90), two are Podcasts and Radio (Serial at 0.91, Wait Wait Don't Tell Me at 0.91), two are Websites (AP Oddities at 0.93, Mental Floss at 0.92), and two are News Publishers (AP Politics at 0.91, AP Stylebook at 0.91). The journalist cluster is notable: four of the ten neighbors are individual journalists rather than outlets, and three of those four are NPR correspondents. S-Town shares its own subcategory — Podcasts and Radio — with only two of the ten neighbors, meaning the audience shape is defined at least as much by public-radio journalism personalities and AP-adjacent news properties as by podcasts themselves.

The overall picture is an audience that moves fluidly across public-media journalism — reporters, news publishers, and fact-oriented web properties — rather than clustering tightly around any single format or outlet.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "stownpodcast", "title": "S-Town Podcast", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "stownpodcast", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ap_oddities", "title": "AP Oddities", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9314, "drivers": [ "G01", "G03", "A02", "H02", "H04" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9216, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "jasonkander", "title": "Jason Kander", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9211, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9209, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9209, "drivers": [ "G01", "A02", "G03", "H02", "N03" ] }, { "handle": "ap_politics", "title": "AP Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9143, "drivers": [ "G03", "G01", "A02", "H02", "H04" ] }, { "handle": "apstylebook", "title": "AP Stylebook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9119, "drivers": [ "G01", "G03", "H02", "A02", "H04" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9118, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9107, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9055, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: