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Stranger Things

Marketing Channels
TV Shows
Playground →Docs

Gaten Matarazzo (0.87) and Joe Keery (0.86) sit at the top of Stranger Things' neighbor set — cast members whose individual audiences mirror the show's own — but the two-peak shape means a second, distinct cluster pulls with nearly equal force: video game franchises and gaming personalities.

The first peak is actors. Four of the top 10 neighbors carry the Actors subcategory: Matarazzo, Keery, Chris Pratt (0.81), and Ryan Reynolds (0.77). Gordon Ramsay (0.79), a TV Personality, sits just below Pratt and reinforces the entertainment-celebrity cluster. The second peak is gaming: EA Star Wars (0.78) is the highest-scoring non-celebrity in the top 10, and Dr Disrespect (0.75), a Tech Personality with a gaming-streaming identity, rounds out the set. These two neighborhoods — mainstream entertainment celebrities and gaming-adjacent audiences — are structurally distinct enough that the shape algorithm flags them as separate peaks rather than a single broad cluster.

The Office (0.71) is the only other TV Show in the top 10, and Brendon Urie (0.77) is the sole Musicians and Bands entry, each sitting between the two peaks without anchoring either one.

The shape suggests Stranger Things draws an audience that simultaneously tracks individual celebrity talent and engages heavily with gaming culture — two communities that don't always overlap, but do here.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "stranger_things", "title": "Stranger Things", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "stranger_things", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "gatenm123", "title": "Gaten Matarazzo", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8668, "drivers": [ "J02", "J05", "H04", "A01", "J01" ] }, { "handle": "joe_keery", "title": "Joe Keery", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.857, "drivers": [ "J02", "H04", "J05", "E02", "K02" ] }, { "handle": "prattprattpratt", "title": "Chris Pratt", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8142, "drivers": [ "J02", "E02", "J05", "K02", "O04" ] }, { "handle": "gordonramsay", "title": "Gordon Ramsay", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7877, "drivers": [ "J02", "A02", "A01", "J01", "E02" ] }, { "handle": "eastarwars", "title": "EA Star Wars", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7761, "drivers": [ "J02", "A02", "J05", "J01", "A01" ] }, { "handle": "brendonurie", "title": "Brendon Urie", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7735, "drivers": [ "J02", "H04", "E02", "A01", "J01" ] }, { "handle": "vancityreynolds", "title": "Ryan Reynolds", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7722, "drivers": [ "J02", "E02", "O04", "J05", "Q04" ] }, { "handle": "drdisrespect", "title": "Dr Disrespect", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7524, "drivers": [ "J02", "A02", "J05", "E02", "J01" ] }, { "handle": "twentyonepilots", "title": "Twenty One Pilots", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7447, "drivers": [ "H04", "J02", "A02", "E02", "J05" ] }, { "handle": "colleenb123", "title": "Colleen Ballinger", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7405, "drivers": [ "J02", "A02", "J05", "E02", "J01" ] } ] }
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