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Stripe

Brands
Technology
Playground →Docs

Stripe's top 10 neighbors span tech media websites, Tech Personalities, and fellow Technology brands — a tightly mixed cluster with no single dominant pull and scores compressed between 0.97 and 0.96.

The shape is flat: Product Hunt leads at 0.97, followed closely by Hacker News at 0.97 and AngelList at 0.97 — all three classified as Websites under Marketing Channels. Slack (0.96) is the only other Technology brand in the top 10, sharing Stripe's own subcategory. The remaining six positions split between Websites — TechCrunch (0.96), The Verge (0.96), Techmeme (0.96) — and Tech Personalities: Chamath Palihapitiya (0.96), Naval Ravikant (0.96), and Jack Dorsey (0.96). That's five Websites, three Tech Personalities, and one fellow Technology brand alongside Stripe itself.

The cross-kind finding here is the presence of Tech Personalities alongside startup-ecosystem media. Stripe's audience doesn't cluster around other payment or fintech brands in the top 10; instead it maps onto the startup and developer information ecosystem — the sites, publications, and individual voices that serve founders and builders. Slack is the lone same-subcategory neighbor, and even it sits four positions down from the top.

The flat shape, with scores spanning less than 0.02 across all ten neighbors, indicates an audience that is broadly and evenly distributed across the startup-media and tech-founder landscape rather than anchored to any single entity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "stripe", "title": "Stripe", "category": "Brands", "subcategory": "Technology", "resolved": "stripe", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "producthunt", "title": "Product Hunt", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9731, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "newsycombinator", "title": "Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9714, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "angellist", "title": "AngelList", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.969, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9628, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9627, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9622, "drivers": [ "G01", "A02", "A06", "G03", "G02" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9596, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9595, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9591, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9584, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: