Share

Sub Pop Records

Brands
Music
Playground →Docs

The top 10 neighbors for Sub Pop Records span music media, comedians, actors, and an entertainment brand — with no single standout pulling away from the pack. Similarity scores run from 0.97 down to 0.94, a narrow band that confirms the flat shape: this is a coherent audience cluster, not a hierarchy.

Pitchfork (0.97) and Stereogum (0.96) sit at the top, both music-focused media properties — magazines and websites respectively. The A.V. Club (0.96) and Consequence of Sound (0.95) extend that media cluster. Together, four of the top 10 are music or culture websites and magazines, which is the clearest subcategory concentration in the set.

The remaining six neighbors are a cross-kind mix. Paul F. Tompkins (0.95) is the highest-scoring comedian in the set, followed by Aziz Ansari (0.95) and Hannibal Buress (0.94) — three comedians in the top 10 alongside one actor, Mindy Kaling (0.95). Criterion Collection (0.95), classified as an entertainment brand, rounds out the group. Sub Pop's own subcategory — Music — has no direct match in the top 10; the nearest fellow musician is Radiohead at position 20 in the broader dataset, outside this window entirely.

The shape here is a culturally specific audience that reads music criticism, follows comedians, and engages with prestige entertainment — a consistent profile distributed evenly across several kinds of entities rather than concentrated in any one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "subpop", "title": "Sub Pop Records", "category": "Brands", "subcategory": "Music", "resolved": "subpop", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pitchfork", "title": "Pitchfork", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9652, "drivers": [ "G03", "G01", "I01", "A02", "H02" ] }, { "handle": "stereogum", "title": "Stereogum", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9626, "drivers": [ "I01", "A02", "G03", "G01", "H02" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9558, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "pftompkins", "title": "Paul F. Tompkins", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9523, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "consequence", "title": "Consequence of Sound", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9514, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "criterion", "title": "Criterion Collection", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.9479, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "mindykaling", "title": "Mindy Kaling", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9468, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "azizansari", "title": "Aziz Ansari", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.945, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "hannibalburess", "title": "Hannibal Buress", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9446, "drivers": [ "I01", "G03", "A02", "G01", "H02" ] }, { "handle": "chelseaperetti", "title": "Chelsea Peretti", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9437, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: