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Subway

Restaurants & Eateries
QSR
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Subway's top 10 nearest neighbors span six different categories — QSR, Fast Casual Dining, Footwear, Miscellaneous Services, Automotive Parts, and Eyewear — with no single entity pulling far ahead of the rest.

The shape is flat: scores run from Pizza Hut at 0.84 down to Walmart Pharmacy at 0.81, a spread of just 0.03 across all ten positions. McDonald's is the only other QSR in the top 10 (0.83), and Pizza Hut is the only Fast Casual Dining entry — meaning the restaurant category accounts for just two of the ten slots. The remaining eight neighbors are drawn from entirely different sectors: Shoe Dept Encore (0.83, Footwear), two Services/Miscellaneous entries at 0.82, O'Reilly Auto Parts (0.82, Automotive Parts), Walmart Vision Center (0.82, Eyewear), Parts & Accessories (0.82, Automotive Parts), Dollar General (0.82, Discount Stores), and Walmart Pharmacy (0.81, Pharmacies and Drugstores). The dominant thread running through these non-restaurant neighbors is value-oriented, everyday-errand retail — auto parts, discount stores, pharmacy counters, and footwear chains that serve similar shopping occasions.

The flat, cross-category spread suggests Subway's audience is defined less by food preferences than by a broader pattern of practical, accessible consumption that it shares with a wide range of everyday retail and service brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "subway", "title": "Subway", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "subway", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pizza-hut", "title": "Pizza Hut", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.8433, "drivers": [ "M01", "N01", "M03", "M04", "N02" ] }, { "handle": "mcdonald-s", "title": "McDonald's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.8345, "drivers": [ "M03", "L02", "O01", "N04", "N01" ] }, { "handle": "shoe-dept-encore", "title": "Shoe Dept Encore", "category": "Apparel", "subcategory": "Footwear", "similarity": 0.8298, "drivers": [ "M01", "M03", "N01", "N02", "M04" ] }, { "handle": "miscellaneous", "title": "Miscellaneous", "category": "Services", "subcategory": "Miscellaneous", "similarity": 0.8215, "drivers": [ "M01", "K01", "N02", "N01", "L02" ] }, { "handle": "walmart-photo-center", "title": "Walmart Photo Center", "category": "Services", "subcategory": "Miscellaneous", "similarity": 0.8215, "drivers": [ "M01", "K01", "N01", "N02", "L02" ] }, { "handle": "o-reilly-auto-parts", "title": "O'Reilly Auto Parts", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.819, "drivers": [ "M01", "N01", "M03", "N02", "M04" ] }, { "handle": "walmart-vision-center", "title": "Walmart Vision Center", "category": "Apparel", "subcategory": "Eyewear", "similarity": 0.8177, "drivers": [ "M01", "L02", "N03", "N01", "M03" ] }, { "handle": "parts-and-accessories", "title": "Parts & Accessories", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.8167, "drivers": [ "M01", "L02", "K01", "O01", "M03" ] }, { "handle": "dollar-general", "title": "Dollar General", "category": "Big Box", "subcategory": "Discount Stores", "similarity": 0.816, "drivers": [ "N01", "M03", "M01", "M04", "K01" ] }, { "handle": "walmart-pharmacy", "title": "Walmart Pharmacy", "category": "Retail", "subcategory": "Pharmacies and Drugstores", "similarity": 0.809, "drivers": [ "M01", "L02", "M03", "O01", "N01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: