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Sunoco Racing

Brands
Beverages
Playground →Docs

The top 10 neighbors for Sunoco Racing span racing teams, individual drivers, a racing-adjacent auto brand, and NASCAR broadcast properties — all compressed into a narrow similarity band running from 0.96 to 0.95, with no single entity pulling clearly ahead of the rest.

The shape is flat. JR Motorsports leads at 0.96, followed closely by Kyle Busch (0.96), NASCAR Xfinity (0.96), Goodyear Racing (0.95), and Jimmie Johnson (0.95). The subcategory breakdown across the top 10 is: five Athletes, two Sports Teams, one Sports Leagues entry (NASCAR), one TV Shows property, and one Auto brand. That mix — racing drivers, racing teams, and racing media — forms a tightly defined motorsports cluster. Sunoco Racing is classified as a Beverages brand, and the only other Beverages brand in the top 10 is absent; Coca-Cola Racing appears further down the broader neighbor set but not in these ten. The one structural note worth flagging: Goodyear Racing (0.95) is the sole Auto-subcategory brand in the top 10, making it the lone non-driver, non-team, non-league entity in an otherwise personnel-and-org-heavy cluster.

The flat shape and tight score range indicate that Sunoco Racing's audience is defined almost entirely by deep NASCAR fandom, with no secondary cluster pulling it toward any other domain within the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "sunocoracing", "title": "Sunoco Racing", "category": "Brands", "subcategory": "Beverages", "resolved": "sunocoracing", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jrmotorsports", "title": "JR Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.964, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "kylebusch", "title": "Kyle Busch", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9576, "drivers": [ "N04", "N01", "M04", "L03", "O01" ] }, { "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9558, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "goodyearracing", "title": "Goodyear Racing", "category": "Brands", "subcategory": "Auto", "similarity": 0.9534, "drivers": [ "N04", "N01", "K01", "M04", "L03" ] }, { "handle": "jimmiejohnson", "title": "Jimmie Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9501, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9492, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "jeffgordonweb", "title": "Jeff Gordon", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9482, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9477, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "kaseykahne", "title": "Kasey Kahne", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9466, "drivers": [ "N04", "N01", "O01", "M04", "L03" ] }, { "handle": "kylelarsonracin", "title": "Kyle Larson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9461, "drivers": [ "N04", "N01", "O01", "L03", "M04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: