Playground →
Vanderpump Rules dominates Sur Restaurant's similarity graph at 0.86 — but the rest of the top 10 spreads across a wide range of subcategories, with no single cluster taking over after that first position.
The shape is broad. After Vanderpump Rules (0.86) and PUMP RULES (0.76), both TV Shows, the third-closest neighbor is Below Deck (0.70), another TV Show. Those three form the only coherent cluster in the top 10. From position four onward, the set fragments: Gina Carano (0.63) and Mark Wahlberg (0.61) are Actors; Mister Car Wash (0.60) is a Car Wash and Detailing service; Conservative Review (0.59) is a News Publisher; Jacqueline Laurita (0.59) is a Reality TV Star; Queen (0.59) is a Musicians and Bands entry; and Discovery (0.59) is a TV Channel. No other Restaurant appears in the top 10 — Sur's own subcategory is entirely absent from its nearest neighbors.
That absence is the structural finding: the audience Sur Restaurant draws looks nothing like a typical restaurant audience by shape. The TV Shows cluster at the top reflects the show-adjacent origin of the brand's following, while the long tail of unrelated subcategories — car washes, news publishers, guitar brands, gas stations — signals an audience whose composition is defined more by a specific viewer profile than by any food or dining interest.
