Sweetwater Audience Graph • Social Signal

Aldi USA is the strongest pull in Sweetwater's top 10 — a grocery superstore, not another music retailer — with a similarity score of 0.73, while the second-highest neighbor, Death Wish Coffee (0.71), is a beverage brand. These two form one peak of a two-peak structure, anchored in everyday consumer brands.

The second peak is music-adjacent: Martin Guitar (0.66) is the only other Music-subcategory brand in the top 10, and it sits at position eight. Between those two poles, the neighbor set is a wide mix — Planters Peanuts (0.70), Coast to Coast AM (0.68), Cost Cutters (0.68), Utz Snacks (0.67), and Drew Carey (0.67, Comedians) — spanning food brands, a radio program, a salon chain, and a comedian. Wahlburgers on A&E (0.65, TV Shows) and MythBusters (0.65, TV Shows) round out the set with two unscripted television properties. No other music brands appear in the top 10 besides Martin Guitar.

The shape reveals an audience whose composition is defined less by music-industry identity than by a broader, mainstream American consumer profile — one that happens to share space with a single fellow music brand.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sweetwatersound

{ "handle": "sweetwatersound", "title": "Sweetwater", "category": "Brands", "subcategory": "Music", "resolved": "sweetwatersound", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "aldiusa", "title": "Aldi Usa", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7342, "drivers": [ "N03", "Q06", "O03", "O01", "F03" ] }, { "handle": "deathwishcoffee", "title": "Death Wish Coffee", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7067, "drivers": [ "N03", "Q06", "O03", "O01", "O02" ] }, { "handle": "mrpeanut", "title": "Planters Peanuts", "category": "Brands", "subcategory": "Food", "similarity": 0.6986, "drivers": [ "N03", "Q06", "O03", "O01", "P02" ] }, { "handle": "coasttocoastam", "title": "Coast to Coast AM", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.6824, "drivers": [ "N03", "Q06", "O03", "Q07", "O01" ] }, { "handle": "cost-cutters", "title": "Cost Cutters", "category": "Services", "subcategory": "Beauty Salons and Spas", "similarity": 0.6786, "drivers": [ "Q06", "N03", "O01", "F03", "O03" ] }, { "handle": "utzsnacks", "title": "Utz Snacks", "category": "Brands", "subcategory": "Food", "similarity": 0.6721, "drivers": [ "N03", "O03", "K01", "O01", "O02" ] }, { "handle": "drewfromtv", "title": "Drew Carey", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6709, "drivers": [ "N03", "Q06", "O02", "F03", "O01" ] }, { "handle": "martinguitar", "title": "Martin Guitar", "category": "Brands", "subcategory": "Music", "similarity": 0.6573, "drivers": [ "N03", "Q06", "E04", "K01", "P03" ] }, { "handle": "wahlburgersae", "title": "Wahlburgers on A&E", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6537, "drivers": [ "N03", "Q06", "O03", "O01", "K01" ] }, { "handle": "heinztweets", "title": "H.J. Heinz & Co.", "category": "Brands", "subcategory": "Food", "similarity": 0.6524, "drivers": [ "N03", "Q06", "O03", "O01", "K01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sweetwatersound

Sweetwater

Nearest neighbors by audience shape

Raw data