Share

T.J. Maxx

Retail
Department Stores
Playground →Docs

T.J. Maxx's top 10 nearest neighbors span retail, media personalities, automotive, and dining — with no single neighbor pulling far ahead of the rest. The shape is flat: scores run from 0.86 (Peter Gammons) down to 0.83 (Howard Stern), a range of only about three points across ten positions.

T.J. Maxx is itself a Department Store, and none of the top 10 neighbors share that subcategory. The retail neighbors that do appear are Staples (Office Supplies and Services, 0.85) and HomeGoods (Home Goods and Furnishings, 0.84) — adjacent retail formats, not direct category peers. Beyond those two, the cluster is strikingly cross-kind: Peter Gammons (Journalist, 0.86) and Jared Carrabis (Journalist, 0.83) are sports media figures; Stern Show (TV Show, 0.85) and Gary Dell'Abate (TV Personality, 0.84) are tied to the same broadcast orbit; Howard Stern (TV Personality, 0.83) completes that cluster. Subaru (Car Makers, 0.84) and Electronics (Electronics, 0.84) round out a neighbor set that crosses five distinct subcategories in ten entries.

The flat distribution, combined with the cross-kind composition, suggests T.J. Maxx's audience is shaped less by retail category loyalty than by a broader, mixed-interest profile that overlaps with sports journalism, talk media, and general consumer brands simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "t-j-maxx", "title": "T.J. Maxx", "category": "Retail", "subcategory": "Department Stores", "resolved": "t-j-maxx", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pgammo", "title": "Peter Gammons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8551, "drivers": [ "A04", "L01", "N03", "O04", "P04" ] }, { "handle": "staples", "title": "Staples", "category": "Retail", "subcategory": "Office Supplies and Services", "similarity": 0.8513, "drivers": [ "A04", "L01", "J05", "J04", "P04" ] }, { "handle": "sternshow", "title": "Stern Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8511, "drivers": [ "A04", "L01", "P04", "J04", "O04" ] }, { "handle": "homegoods", "title": "HomeGoods", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.8441, "drivers": [ "A04", "L01", "O04", "N03", "J04" ] }, { "handle": "robertabooey", "title": "Gary Dell'Abate", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8436, "drivers": [ "A04", "L01", "J05", "P04", "O04" ] }, { "handle": "electronics", "title": "Electronics", "category": "Retail", "subcategory": "Electronics", "similarity": 0.8423, "drivers": [ "A04", "L01", "Q02", "O04", "J05" ] }, { "handle": "subaru", "title": "Subaru", "category": "Automotive", "subcategory": "Car Makers", "similarity": 0.8399, "drivers": [ "L01", "A04", "N02", "P04", "N01" ] }, { "handle": "howardstern", "title": "Howard Stern", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.834, "drivers": [ "A04", "L01", "J04", "P04", "O04" ] }, { "handle": "jared_carrabis", "title": "Jared Carrabis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8316, "drivers": [ "A04", "L01", "N03", "O04", "Q02" ] }, { "handle": "kfcbarstool", "title": "Kevin Clancy", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8277, "drivers": [ "A04", "L01", "N03", "P04", "Q02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: