Tableau Software Audience Graph • Social Signal

Tableau Software's top 10 nearest neighbors span three distinct subcategory clusters — Technology brands, B2B services, and Healthcare — with no single neighbor pulling far ahead of the others, a pattern consistent with the flat shape classification.

Salesforce leads at 0.95, followed closely by IBM Data and AI at 0.94 and Abbott at 0.94. The spread across the full top 10 is narrow: O'Reilly Media (0.94), Hyatt House (0.93), GitHub (0.93), Accenture (0.93), Deloitte US (0.93), Satya Nadella (0.93), and IBM (0.93) all sit within roughly two points of each other. No neighbor dominates; the band is genuinely compressed.

Subcategory composition tells the clearest story. Four of the top 10 are B2B brands (IBM Data and AI, O'Reilly Media, Accenture, Deloitte US, IBM — actually five if IBM is counted alongside IBM Data and AI), three are Technology brands (Salesforce, GitHub, and Tableau's own subcategory), two are Healthcare brands (Abbott), and one is a mid-range hotel (Hyatt House) — the most structurally unexpected entry in the set. One neighbor, Satya Nadella, is a Professional in the Celebrities and Influencers category. The presence of Hyatt House at 0.93 alongside enterprise software and consulting firms signals that this audience's shape is defined less by product category than by a professional, enterprise-oriented behavioral profile that cuts across industries.

The flat shape here reflects an audience that enterprise B2B, technology infrastructure, and healthcare brands all share — a broadly professional, organizationally embedded segment with no single dominant attractor.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tableau

{ "handle": "tableau", "title": "Tableau Software", "category": "Brands", "subcategory": "Technology", "resolved": "tableau", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9528, "drivers": [ "A06", "G01", "A03", "G03", "A02" ] }, { "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "similarity": 0.9414, "drivers": [ "A06", "A03", "G01", "G03", "A02" ] }, { "handle": "abbottnews", "title": "Abbott", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9393, "drivers": [ "A06", "G01", "A02", "A03", "G03" ] }, { "handle": "oreillymedia", "title": "O'Reilly Media", "category": "Brands", "subcategory": "B2B", "similarity": 0.9361, "drivers": [ "A06", "G03", "G01", "A03", "A02" ] }, { "handle": "hyatt-house", "title": "Hyatt House", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.9313, "drivers": [ "A06", "G03", "A03", "G01", "G02" ] }, { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.9281, "drivers": [ "A06", "G03", "G01", "G02", "A02" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9254, "drivers": [ "A06", "G01", "A02", "G03", "A03" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9253, "drivers": [ "A06", "G01", "A02", "A03", "G03" ] }, { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9252, "drivers": [ "A06", "A03", "G01", "G03", "A02" ] }, { "handle": "ibm", "title": "IBM", "category": "Brands", "subcategory": "B2B", "similarity": 0.9251, "drivers": [ "A06", "A03", "G01", "A02", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tableau

Tableau Software

Nearest neighbors by audience shape

Raw data