Playground →
At 0.97, the Green Bay Packers register the strongest pull in Davante Adams's top 10 — but the second peak is just as telling: a convenience store chain, Kwik Trip, lands at 0.92, ahead of several fellow athletes.
The shape is two-peak, and the two neighborhoods it bridges are Green Bay–era football and Midwestern regional brands. The sports cluster is tight: Clay Matthews III (0.94), Jordy Nelson (0.92), and Aaron Rodgers (0.91) are all former Packers teammates, and the Milwaukee Brewers (0.90) extend the Wisconsin sports footprint. That's five of the top six neighbors drawn from Wisconsin-rooted sports entities. The second neighborhood pulls in regional retail and food brands: Kwik Trip at 0.92, Hy-Vee at 0.86, and FloWrestling at 0.86 — a fitness brand that fits the same Upper Midwest audience profile. Stefon Diggs (0.86) and Brett Favre (0.85) round out the top 10 as the only neighbors outside that regional brand cluster, both athletes whose audiences overlap with the same Midwestern football core.
Six of the top 10 neighbors are athletes (subcategory: Athletes), three are brands (Convenience, Grocery, Fitness), and one is a Sports Team — no non-sports media, no national retail, no entertainment figures appear in the top 10. The audience shape here is defined less by Adams's current team than by a durable Wisconsin sports-and-regional-brand identity.
