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Target Deals

Brands
Grocery and Superstores
Playground →Docs

The top 10 neighbors for Target Deals span auto brands, athletes, entertainment platforms, TV shows, and technology — with no single cluster dominating the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.81 signals near-identical audience shape, while scores in the 0.70–0.73 range still represent strong structural overlap.

Target (social) is the strongest pull at 0.81, the only other Grocery and Superstore in the top 10 and the one neighbor that shares the center entity's own subcategory. From there, the set fans out broadly: Jerry Rice (0.76, Athlete) is the second-closest neighbor, followed by two Auto brands — Nissan (0.73) and Toyota USA (social) (0.73) — then Amazon Music (0.72, Music brand), The Flash (0.72, TV Show), Amazon Prime Video (0.72, Entertainment Platform), Alexa (0.71, Technology), Doctor Strange (0.71, Fictional Character), and Samsung Electronics (0.71, Technology). Subcategories across the ten include Athletes, Auto, Music, TV Shows, Entertainment Platforms, Technology, and Fictional Characters — seven distinct subcategories in ten slots. No single kind dominates beyond the one same-subcategory anchor at the top.

That breadth is the defining structural feature: Target Deals draws an audience whose shape overlaps with a wide range of mainstream consumer touchpoints, from sports figures to streaming services to superhero IP, rather than clustering tightly around any one content or retail category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "targetdeals", "title": "Target Deals", "category": "Brands", "subcategory": "Grocery and Superstores", "resolved": "targetdeals", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "target_social", "title": "Target (social)", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.8115, "drivers": [ "N03", "A02", "J02", "H04", "J05" ] }, { "handle": "jerryrice", "title": "Jerry Rice", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7601, "drivers": [ "N03", "A02", "Q02", "J02", "G03" ] }, { "handle": "nissanusa", "title": "Nissan", "category": "Brands", "subcategory": "Auto", "similarity": 0.734, "drivers": [ "N03", "A02", "G01", "H04", "Q02" ] }, { "handle": "toyota_social", "title": "Toyota USA (social)", "category": "Brands", "subcategory": "Auto", "similarity": 0.7289, "drivers": [ "N03", "A02", "A06", "G01", "H04" ] }, { "handle": "amazonmusic", "title": "Amazon Music", "category": "Brands", "subcategory": "Music", "similarity": 0.7241, "drivers": [ "N03", "Q02", "H04", "A02", "Q05" ] }, { "handle": "cw_theflash", "title": "The Flash", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7197, "drivers": [ "N03", "J02", "A02", "G01", "A01" ] }, { "handle": "primevideo", "title": "Amazon Prime Video", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.7192, "drivers": [ "N03", "H04", "Q02", "A02", "G01" ] }, { "handle": "alexa99", "title": "Alexa", "category": "Brands", "subcategory": "Technology", "similarity": 0.7138, "drivers": [ "N03", "A02", "H04", "G01", "G03" ] }, { "handle": "drstrange", "title": "Doctor Strange", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.7093, "drivers": [ "N03", "A02", "J02", "G01", "A01" ] }, { "handle": "samsung", "title": "Samsung Electronics", "category": "Brands", "subcategory": "Technology", "similarity": 0.7089, "drivers": [ "N03", "A06", "Q02", "K04", "Q08" ] } ] }
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