Playground →
The top 10 neighbors span golf equipment brands, tour athletes, a comedian, and a sports journalist — no single category dominates, which is the defining feature of a broad audience shape.
Titleist leads at 0.97, followed closely by Callaway Golf at 0.95 — both Fitness-subcategory brands, the same classification as TaylorMade Golf itself. That same-kind pull is real but not exclusive: Rickie Fowler (0.94) and Zach Johnson (0.94) are Athletes, PING GOLF (0.93) is an Outdoors brand, and FootJoy (0.93) is Footwear. Then comes Frank Caliendo at 0.93 — a Comedian, the only one in the top 10 — followed by Athletes John Daly (0.91) and Dustin Johnson (0.91), and Journalist Jason Whitlock at 0.91. Tallying the top 10: three Fitness brands, one Outdoors brand, one Footwear brand, four Athletes, one Comedian, and one Journalist. No single subcategory accounts for more than four of the ten slots.
The cross-kind presence of Caliendo and Whitlock — neither golf-specific by subcategory — alongside a spread of equipment brands and tour players signals an audience that follows the sport broadly rather than clustering tightly around any one corner of it.
