Playground →
Rob Gronkowski at 0.87 and Jared Carrabis at 0.85 form two distinct poles in TB12sports' top 10 — one anchored in New England football, the other in Boston baseball media — and the audience bridges both.
The shape is two-peak. The football cluster runs through Gronkowski (0.87), Tom Brady (0.83), Kevin Millar (0.82), Julian Edelman (0.80), and Wes Welker (0.80) — all Athletes by subcategory, all tightly grouped. The second peak is sports journalism: Carrabis (0.85) and Albert Breer (0.79) represent a media-facing audience that follows coverage as closely as it follows players. Rounding out the top 10 are Tree House Brewing Co. (0.82), a Breweries brand, David Ortiz (0.80), an Athlete, and the Red Sox (0.79), a Sports Team — all consistent with a New England sports fan profile. No other Fitness brands appear in the top 10; every neighbor is either an Athlete, a Journalist, a Sports Team, or a single regional Brewery. The center entity's own subcategory is structurally absent from its nearest neighbors, meaning this audience is defined far more by its sports fandom than by any fitness-brand affinity.
The two-peak structure reveals an audience that sits at the intersection of New England sports loyalty and sports media consumption — a fan who follows both the players and the reporters who cover them.
