Hendrick Motorsports Audience Graph • Social Signal

The top 10 neighbors for Hendrick Motorsports are overwhelmingly NASCAR athletes and broadcast properties — a tightly composed cluster with scores spanning just 0.9910 to 0.9951, the hallmark of a flat shape with no single dominant pull.

Six of the ten neighbors are athletes: Kevin Harvick (0.99), Martin Truex Jr. (0.99), Michael Waltrip (0.99), Kasey Kahne (0.99), Jeff Gordon (0.99), and Chase Elliott (0.99). The remaining four are broadcast entities: Fox: NASCAR (0.9951) leads the set as a TV channel, Darrell Waltrip (0.99) appears as a TV personality, NASCAR Xfinity (0.99) as a TV show, and NASCAR (0.99) as the sport's governing league. No other sports teams appear in the top 10 — the audience shape Hendrick Motorsports shares is defined entirely by individual drivers and the media infrastructure around the sport, not by rival team accounts.

This pattern points to an audience whose engagement is sport-wide rather than team-specific: the same people follow the drivers, the broadcasts, and the league itself at nearly identical rates.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/teamhendrick

{ "handle": "teamhendrick", "title": "Hendrick Motorsports", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "teamhendrick", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nascaronfox", "title": "Fox: NASCAR", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9951, "drivers": [ "N04", "N01", "O01", "M03", "M04" ] }, { "handle": "kevinharvick", "title": "Kevin Harvick", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.994, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "allwaltrip", "title": "Darrell Waltrip", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9928, "drivers": [ "N04", "N01", "M04", "M03", "O01" ] }, { "handle": "martintruex_jr", "title": "Martin Truex Jr.", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9922, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "mw55", "title": "Michael Waltrip", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9922, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "kaseykahne", "title": "Kasey Kahne", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.992, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "nascar", "title": "NASCAR", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9914, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] }, { "handle": "nascar_xfinity", "title": "NASCAR Xfinity", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9912, "drivers": [ "N04", "N01", "O01", "M04", "M03" ] }, { "handle": "jeffgordonweb", "title": "Jeff Gordon", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.991, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "chaseelliott", "title": "Chase Elliott", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.991, "drivers": [ "N04", "N01", "L03", "M04", "M03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/teamhendrick

Hendrick Motorsports

Nearest neighbors by audience shape

Raw data