Playground →
Tech.co's ten nearest neighbors span news publishers, business magazines, B2B firms, and research organizations — a mix that reflects a professional, media-literate audience rather than one anchored to any single content type.
The shape is flat: scores run from Axios at 0.96 down to eMarketer at 0.95, a band of less than 0.02 across all ten. No single neighbor pulls away from the pack. News publishers account for two slots — Axios (0.96) and STAT (0.96) — as do magazines, with Ad Age (0.96) and Fast Company (0.96), and fellow websites, with MediaPost (0.95) and eMarketer (0.95). The remaining four positions go to Brookings Institute (0.96, Research Organizations), Edelman (0.96, B2B), José Andrés (0.95, Professionals), and Nate Cohn (0.95, Journalists). That last pairing — a chef-turned-humanitarian and a political data journalist — alongside a PR firm and a policy think tank signals that the audience overlap here is driven by a shared professional orientation, not by topic alignment.
Only two of the ten neighbors share Tech.co's own subcategory (Websites), confirming that the audience's shape is defined more by cross-kind professional media consumption than by affinity for other tech-focused websites specifically.
