Playground →
AFC Richmond — the fictional club from the show itself — is the strongest signal in Ted Lasso's top 10, scoring 0.98. That's expected. What the rest of the neighbor set reveals is more telling: the audience that watches Ted Lasso looks like the audience that follows U.S. soccer, sports journalists, and self-help authors, not other TV shows.
The shape is broad, with all ten neighbors scoring above 0.90. After AFC Richmond, the next closest are soccer analyst Taylor Twellman (0.93), author Glennon Doyle (0.92), beauty franchise Deka Lash (0.92), and U.S. Soccer WNT (0.91). Athletes make up the largest subcategory block in the top 10 — Tim Howard (0.91), Christian Pulisic (0.91), and Abby Wambach (0.90) all appear — and they skew heavily toward soccer. Sports journalists round out the set: Darren Rovell (0.90) and The Athletic (0.90). No other TV show appears in the top 10; the lone Marketing Channels / TV Shows entry is Ted Lasso itself.
The authors Simon Sinek (0.89) and Glennon Doyle alongside the beauty-service brand Deka Lash point to a second current running through the audience — one oriented toward personal development and lifestyle — that sits alongside the soccer-media cluster. Together, the top 10 describe an audience shaped as much by what it follows off the pitch as on it.
