TED News draws its nearest audiences from a dense mix of business magazines, tech-focused websites, news publishers, and tech personalities — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores across the top 10 run from 0.98 down to 0.97, a band of less than two percentage points. Guy Kawasaki (0.98, Tech Personalities) sits at the top, followed closely by Harvard Business Review (0.98, Magazines), TED Talks (0.97, Education), The Points Guy (0.97, Websites), and Tim Ferriss (0.97, Authors). Rounding out the ten are Fast Company (0.97, Magazines), Inc. (0.97, Magazines), The Wall Street Journal (0.97, News Publishers), Chris Anderson (0.97, Professionals), and Think with Google (0.97, Technology).
Tallying subcategories across the ten: Magazines account for three slots (Harvard Business Review, Fast Company, Inc.), with News Publishers, Websites, Tech Personalities, Education, Authors, Professionals, and Technology each contributing one. The center entity's own subcategory — Technology — appears once in the top 10 via Think with Google. The dominant pattern is business and professional media (magazines and news publishers) combined with tech-adjacent personalities and platforms, rather than a tight cluster of technology entities. No single subcategory dominates; the audience shape is genuinely distributed across professional media and influential individuals.
The flat, compressed score range signals an audience that is broadly at home across the professional-media and tech-thought-leadership landscape, without strong attachment to any single corner of it.