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TED News

Miscellaneous
Technology
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TED News draws its nearest audiences from a dense mix of business magazines, tech-focused websites, news publishers, and tech personalities — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores across the top 10 run from 0.98 down to 0.97, a band of less than two percentage points. Guy Kawasaki (0.98, Tech Personalities) sits at the top, followed closely by Harvard Business Review (0.98, Magazines), TED Talks (0.97, Education), The Points Guy (0.97, Websites), and Tim Ferriss (0.97, Authors). Rounding out the ten are Fast Company (0.97, Magazines), Inc. (0.97, Magazines), The Wall Street Journal (0.97, News Publishers), Chris Anderson (0.97, Professionals), and Think with Google (0.97, Technology).

Tallying subcategories across the ten: Magazines account for three slots (Harvard Business Review, Fast Company, Inc.), with News Publishers, Websites, Tech Personalities, Education, Authors, Professionals, and Technology each contributing one. The center entity's own subcategory — Technology — appears once in the top 10 via Think with Google. The dominant pattern is business and professional media (magazines and news publishers) combined with tech-adjacent personalities and platforms, rather than a tight cluster of technology entities. No single subcategory dominates; the audience shape is genuinely distributed across professional media and influential individuals.

The flat, compressed score range signals an audience that is broadly at home across the professional-media and tech-thought-leadership landscape, without strong attachment to any single corner of it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "resolved": "tednews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9782, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9764, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9746, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "thepointsguy", "title": "The Points Guy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9734, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9728, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9687, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9675, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9664, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "thinkwithgoogle", "title": "Think with Google", "category": "Brands", "subcategory": "Technology", "similarity": 0.9658, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: