TED Talks Audience Graph • Social Signal

TED Talks' nearest audiences span an unusually wide mix of subcategories — authors, tech personalities, business magazines, websites, podcasts, and news publishers — with no single neighbor pulling far ahead of the rest. That is the defining structural feature of a flat shape: the top 10 scores run from Tim Ferriss at 0.99 down to Harvard Business Review at 0.97, a band of less than three percentage points across the entire set.

Tallying the top 10 by subcategory: Authors appear twice (Tim Ferriss, 0.99; Malcolm Gladwell, 0.96), Tech Personalities once (Guy Kawasaki, 0.98), Websites twice (The Points Guy, 0.97; GrowthHackers, 0.96), Magazines twice (Harvard Business Review, 0.97; Inc., 0.96), Podcasts and Radio once (Freakonomics, 0.97), Technology once (HubSpot, 0.97), and Technology/Miscellaneous once (TED News, 0.97). No single subcategory dominates; the cluster is a cross-section of professional knowledge media — business press, self-improvement authors, and digital publishing — rather than a concentration around any one kind. Notably, no other Education entity appears in the top 10, meaning TED Talks' audience shape is defined almost entirely by cross-kind neighbors.

The flat, broadly distributed pattern suggests an audience that moves fluidly across professional learning formats rather than anchoring to any single one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/tedtalks

{ "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "resolved": "tedtalks", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tferriss", "title": "Tim Ferriss", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9869, "drivers": [ "G01", "A02", "G03", "J01", "A01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9787, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "tednews", "title": "TED News", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9746, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "thepointsguy", "title": "The Points Guy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9734, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9722, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "freakonomics", "title": "Freakonomics", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9706, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9687, "drivers": [ "G01", "A02", "G03", "J01", "A01" ] }, { "handle": "nprhealth", "title": "NPR Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9654, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "growthhackers", "title": "GrowthHackers", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9644, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "marketingcloud", "title": "Marketing Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9634, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/tedtalks

TED Talks

Nearest neighbors by audience shape

Raw data